It doesn't take a working retailer to affirm that today's shoppers are more savvy, educated and demanding (in good ways) than ever before. One need only look as far as the ol' tee-vee, where programs like CBC's
Marketplace and W Network's
The Shopping Bags attract massive audiences interested in learning not only
what to buy, but
how to buy responsibly.
At Posie Row, we're experiencing increasing interactions with people who want to be assured that a product is fair trade or, in some instances, made anywhere but China. I recently spoke to a woman whose family had made a collective New Year's resolution to buy nothing made in China for the entire year, food included. They were having a difficult time of it...and it's only February.
The response from many of our suppliers to the demand for fair trade product has been especially notable over the last two or so years. Much like the "green movement," this is likely borne, at least in part, of the current trendiness of fair trade- but hey, as long as such practices are regulated (i.e. qualifying the fair trade claim with the backup of an accredited organization), I think it's a great trend! And regulated they are becoming. A few of our suppliers carry the official stamp of the
Fair Trade Federation. Others spend parts of their year amongst the people who make their products, personally overseeing not only design and production, but keeping an eye on wages, working conditions and community impact. Increasing numbers of customers demand transparency with their purchases, and this is the sort of demand I can really get behind.
But wait! This was meant to be a post about sustainability, which is not the same thing as fair trade. So let me get to that...
As a rampant consumer of fashion-y stuff, I have been giving increasing thought to the decisions I make about what to buy and what those decisions are saying (as a consumer, my choices
are my voice). I fortuitously stumbled across
Summer Raine Oakes' style, naturally: the savvy shopping guide to sustainable fashion and beauty (found in the sale section at Chapters for about 8 bucks). This thorough and fun-to-read resource is a handy how-to for responsible shopping. I'm realizing that I already participate in many of the approaches Oakes suggests to this end, as I imagine do many of you, whether or not you're making a conscious effort to shop sustainably:
1.
Purchase second-hand clothing: In St. John's, options are somewhat limited for buying chic, affordable, quality second-hand duds. Luckily,
Model Citizens fills the gap in a big way for men and women alike. I've found so many pieces here of the "I'd wear it every day if I could get away with it" ilk that I've completely lost track. Product here is often chosen by label and quality, so what you're getting is way above the throwaway quality of mall gear, and usually at a much better price.
2.
Purchase stuff made from other stuff: At Posie Row, for instance, you can buy beautiful reversible silk skirts/dresses that can be worn about a thousand ways, and for just $36! To top it off, they are made from recycled saris, so not only is every piece different, but the quality of silk is quite high and the purchase is in the interest of sustainable fashion! Win-win-win!
3.
Purchase stuff made of durable materials or made close to home, as your wallet allows:
One of our aims at Posie Row is to stock clothing that is not only beautiful, flattering and fun, but
durable and still affordable too! This best-of-all-worlds mixture is not easy to find, but we've got a great example in the Mata line (coming in April); beautiful cottons, lovely prints, vegetable dyed and block-printed, fair-trade and affordable. It doesn't get any better than that combination, and I might just be in the market for an embarassing number of these lovelies when they arrive:
That's just a little sneak peek- I'll post more pictures when the arrival date nears.
5. Do the clothing swap thing: Seriously, it's so much fun. A good friend of mine has hosted two such swaps at her place over the last year (six months between swaps seems to be enough time for the ladies to gather more stuff). She provided snacks and drinks and the promise to bring all leftovers to the local Sally Ann (leftover clothing, that is). Amongst other great stuff I dragged home, I found a bunch of pieces that a friend actually bought at Posie Row years ago...lovely cottons, lovely prints, and still in great shape after so many years...whaddaya know!